---
title: Sales increase despite decrease in domestic demand! Sake brands gain recognition by developing overseas sales channels!
description: Sake brewery struggling to grow due to declining domestic demand introduces overseas sales channel development support. An unknown sake brand gained recognition through exhibitions and tasting events, resulting in an increase in repeat customers, sales to dealers, and new customers.
---

[Case Study | EBISTRADE, Inc. ](https://ebistrade.com/en/case-study)

# [Sales increase despite decrease in domestic demand! Sake brands gain recognition by developing overseas sales channels!](https://ebistrade.com/en/case-study/life-01)

 Written by [EBISTRADE, Inc.](https://ebistrade.com/en/case-study/author/ebistrade) | 2026.01.14

A sake brewery facing a shrinking domestic market introduces an overseas expansion support service. Through exhibitions and tasting events, the brand, which had been unknown in the local market, quickly gained recognition.

## Specific measures

### Exhibited at overseas sake exhibitions to appeal directly to buyers and consumers

### Held tasting events at overseas pubs to provide local consumers with opportunities to experience the brand

### Organized a tour of the AZUMANOFUMOTO SAKE BREWERY for Taiwanese business partners

Provided direct experience of the traditions, techniques, and thoughts behind Japanese sake to further deepen understanding.

 

[View full post](https://ebistrade.com/en/case-study/life-01)

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