Overseas Sales Support
Lifestyle Commodities & Materials Business

Sales Expand Despite Declining Domestic Demand! Sake Brands Gain Recognition Through Overseas Market Expansion

AZUMANOFUMOTO SAKE BREWERY LTD.

Managing Executive Officer Mr. Shindo

A sake brewery facing a shrinking domestic market introduces an overseas expansion support service. Through exhibitions and tasting events, the brand, which had been unknown in the local market, quickly gained recognition.

Background

・In Japan, sake consumption has been declining due to the aging population, declining birthrate, and changing preferences.
・For regional sake breweries, expanding sales in the domestic market alone was difficult, making the development of new sales channels an urgent priority.

Solution

・Sales channel development support in overseas markets
（Proposal and implementation of sales promotion strategies tailored to local markets）

Results

・A previously unknown brand significantly expanded its recognition through events and exhibitions.
・Tasting events led to an increase in repeat customers and improved sales at retail stores.
・Contact with buyers at exhibitions successfully resulted in acquiring new business partners.

Specific measures

Exhibited at overseas sake exhibitions to appeal directly to buyers and consumers

Held tasting events at overseas pubs to provide local consumers with opportunities to experience the brand

Organized a tour of the AZUMANOFUMOTO SAKE BREWERY for Taiwanese business partners

Provided direct experience of the traditions, techniques, and thoughts behind Japanese sake to further deepen understanding.

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AZUMANOFUMOTO SAKE BREWERY LTD.

Business: Manufacturing and Sales of Sake
Established: 1896
Website: https://azumanofumoto.co.jp/

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