Overseas Sales Support
Lifestyle Commodities & Materials Business

Mainstream Product in 100 Taiwan Stores! A Win-Win Success Story Achieved Through Overseas Sales Support

Pelican Soap Co., Ltd.

The Taiwanese market is in search of high value-added products from Japan. However, there was a lack of a mechanism to connect manufacturers with excellent products and local retailers. In this case study, we will introduce the successful process of building a relationship of trust between the two parties through sales promotion measures and business meetings, leading to the development of the product as a mainstay product.

Background

・Demand for high-value-added Japanese daily necessities was growing in the Taiwanese market.
・On the other hand, while Japanese companies had excellent products, they had not sufficiently established connections or supply routes with local retail companies.
・To connect this "demand" with "supply capability," the introduction of overseas sales support services was considered.

Solution

・Proposal and implementation of sales promotion strategies: Planning sales promotion measures tailored to the local market.
・Planning and implementation of regular business meetings (in Taiwan): Providing a venue to connect major drugstore chains with over 100 stores in Taiwan and manufacturers.
・Proposal for display enhancement: Supporting improvements in sales floor layout and product placement to enhance visibility in stores.

Results

・Products became featured items in local drugstores.
・Brand recognition in the Taiwanese market improved, leading to sales expansion.
・Trust relationships were built between local retail companies and Japanese manufacturers, achieving a WIN-WIN relationship beneficial to both parties.

Specific measures

Support for initiatives with a drugstore that operates more than 100 stores in Taiwan

Planning and implementation of regular business meetings with local companies (on site)

A relationship of trust was established between the local company and the manufacturer, and the product was developed as a mainstay product.

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Pelican Soap Co., Ltd.

Business: Development and Manufacturing of Original Products such as Soap
Established: July 1949
Website: https://www.pelicansoap.co.jp/

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